For
Roots Markets, employee education goes far beyond weekly staff meetings and training sessions. By enrolling buyers in culinary classes around the world, the stores are positioning themselves to be premier gourmet and natural hotspots on the east coast.
“Many describe ‘gourmet’ as foods using high-quality ingredients,” says Kate Smith, general manager of Roots’ Olney, Md., store. “What Roots considers ‘high quality’ is a food that is pure and in its natural state.” Smith says the owners and managers never planned on Roots entering into the gourmet niche—it just happened as the stores’ “pure” and “natural” products started being derived from more and more specialty sources.
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Featured in the June 2010 issue.