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PCC_Natural Markets in Washington and New York-based specialty food retailer Dean & Deluca are among U.S. stores that have signed on to carry fruit pastes from Rutherford & Meyer. “Americans are starting to understand more about what to do with fruit paste,” says Jan Meyer, co-owner of the Wellington, New Zealand-based gourmet food producer. This versatile, tangy paste is most commonly served with cheese and crackers, but Americans’ puzzlement is understandable. “No one in the United States is doing the type of product that we’ve done; no one is doing it with the number of flavors that we do it with,” Meyer says. “Ours is a far more sliceable product. We cook ours a lot less. We wanted to give it a more full, fresh-fruit flavor.”