Finding the right staff for your store can be tough - and sometimes it is hard to see through the veneer that is put up during an interview.  Most job searchers give predictable answers to predictable questions and we are hoping that we make a good decision.

What is on your business card?  (Or what should be there?)

My last post focused on the work that the NPA does for all of us - but I talked mostly about the national organization.  They regional chapters are quite vital, as well.

The NPA (Natural Products Association) is the oldest and largest trade association in the natural products marketplace.  Sometimes, when an entity has been around for so long, it can be taken for granted instead of its contributions being seen for the value that they provide.

As natural and organic products are now thought of as "officially" being a part of the mainstream marketplace, what role do independent retailers play?  In an interestingly parallel industry, small, local stores are resurging in an amazing way!

I love new technology!  I got a cool new phone this weekend  - but have to wonder if newer is always better - or if it is just better some of the time.

Once you feel that you are indispensible, you very well may find out that the marketplace can do fine without you

Are you looking to just increase your sales with add-on sales - or are you looking to provide real value to your customers (and still increase your sales)?