The natural products behemoth is taking a bite of Apple with its new free application that allows users to search the chains’ database of more than 2,000 recipes.
What’s really cool is that you can search the recipes by ingredient, budget, family and other subcategories. With today’s prevalence of time-starved shoppers, I predict that this feature will make this a must-have for savvy (and middle class) shoppers in the not too distant future. Check out the Apple apps store (itunes.com/appstore/) for more information.