Most Viewed
 
UPCOMING EVENTS

UNFI West TableTop Show
Sept. 1-2, Reno, Nev.
REGISTER HERE

Prepared Foods: New Products Conference
Sept. 12-15, Palm Beach, Fla.
REGISTER HERE


VIEW ALL EVENTS

 

Santa Barbara fire claims Vitamin Angels' Howard Schiffer's home
May 08,2009
  

Vitamin Angels founder and president Howard Schiffer and his wife Kim lost their home to the fire raging in Santa Barbara this week.

Upon finding out his home was destroyed, Schiffer said, "Honestly, a week ago today I was in a refugee camp in Kenya with people who lost their homes to violence and hatred and literally have nothing — they're living under makeshift plastic tents with no food, no medical; people are dying every week. So when I lost my home I thought, 'I lost mine, they lost theirs, but even in the midst of my discomfort and the upset for my family, I have tremendous support and the big, important things are in place; we will be okay.'"

Schiffer founded Vitamin Angels in 1994 in response to the Northridge earthquake in Los Angeles that injured more than 9000 people, later expanding distribution of vitamins and supplements around the globe to developing countries.

Currently, Vitamin Angels is running a global vitamin A campaign, Operation 20/20, focused on eliminating childhood blindness and reducing child mortality caused by vitamin A deficiency worldwide by the year 2020. In addition, they anticipate distributing 100,000,000 multivitamins to new and expecting mothers and children under five worldwide this year.

Support for Schiffer
The board of directors at Vitamin Angels has established a fund to accept donations and support for Howard Schiffer and his family.

The Howard and Kim Schiffer Home Replacement Fund
C/O Vitamin Angels
P.O. Box 4490
Santa Barbara, CA, 93140

Fires unrelenting
The blaze, which started as a brushfire on May 5, has now burned more than 3,500 acres and destroyed more than 75 homes and buildings. At least 20,000 people have been evacuated; another 16,000 are in a warning area.

"The whole thing comes down to which way the wind blows, but firefighters have been heroic and amazing," a shaken Schiffer said. "The wind was insane last night. It exploded and there was a five mile line of fire — it looked like the whole town was going to go up in flames."

Currently, the fire is only 10 percent contained after 50 mph winds fanned the flames in all directions, making predicting and controlling the blaze extremely difficult. Once the wind stops, firefighters will be able to manage the inferno.

"The support so far has been amazing," Schiffer said. "I feel very blessed — not the way I would have chosen, but given that you don't always have a choice, I feel very blessed."

Rate this:
Recent Comments

Our hearts go out to you. I have just emailed everyone on my contact list to chip in. Our prayers and thoughts are with you.

Posted By: Terry kraszewski on May 09,2009

I, too, would like to add my best wishes for a "speedy recovery" of both mind and life circumstances for you and your family, as well as everyone who has undergone such a tragedy.Our thoughts and prayers go out to you all.

Posted By: Eve Oslinger on June 04,2009
Howard and Family,I came across this article as I was doing research on California fires for a book project for Teachers Curriculum Institute--It's been some decades since I have seen you--but I saw your name!! I remember how compassionate and open you always were. I am so sorry about your loss, and touched by your response to this,as well. Bless you for the path you have taken in life and your successful endeavors in publishing and philanthropy....Sincerely, Diane Austin
Posted By: Diane Austin on September 29,2009
 

Hot Topics > USDA -Supplements - Kombucha

 
Web Exclusives

Topic Guides
Organics Guide
Get the latest on this growing category including legislation updates, a market overview and how to sell more organic in your store. 

VIEW ALL GUIDES


Webinars
The how's and why's of private label
Private label is growing six times faster than national brands - tap in by watching this archived webinar.
Check here to see all webinars. 


eBooks

Read the September/October issue of Organic Connections here!

 


Corporate Profiles
Companies changing the industry
Learn about 18 different natural products companies and how their products can make an impact to your shelves.

Stock Index
Check on the companies that impact your business the most - are they up or down and what will that mean for sales tomorrow?

 
News
latest news
Podcast
listen
Video
watch
  Latest From The Blog
How healthy is gluten free?
September 2, 2010 11:05 PM

Gluten free foods are popping up everywhere, and consumers are buzzing about the "latest diet trend." Are gluten-free foods really better for us than their gluten-laden counterparts? ...


View All The Latest Blogs »

 
Newsletters

NFM enews

VIEW ISSUE

New Product Showcase

VIEW ISSUE

 
THIS MONTH'S ISSUE