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December 19, 2008
  
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Smarty pies

The Economist is educating college students about global affairs with branded pizza boxes featuring statistics on global, arable cropland; cheese imports; and wheat consumption displayed in, well, pie charts. So far, 20 pizzerias around Philadelphia-area campuses will use the boxes, which are part of the magazine's "Get a world view" campaign. Now, if beer companies would only include geography lessons on their cans…

Hey, babe, check out my spatula

Anew study by Experian's Future Foundation in London done for PurAsia found that 23 percent of 18- to 34-year-old men say they cook to impress or potentially seduce a partner, versus 11 percent of women in the same age range. Dubbed gastrosexuals, these guys are impressed with sexier, high-end-brand kitchen accoutrements such as Porsche Design in Germany and Bosch and Viking in the U.S., which apparently say "macho" more than Cuisinart."The ability to cook will only make a man look more sophisticated, more modern and more aware of what's going on today," said Dan Davies, deputy editor of Esquire magazine, in the report.

Natural Foods Merchandiser volume XXIX/number 12/p. 16

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