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Economy takes a bite out of Whole Foods
August 12, 2008


by Jane Hoback

A sagging economy dragged down Whole Foods Market Inc.'s third-quarter profits in both the U.S. and the U.K., as shoppers spent less on organic produce and gourmet food.

And while the current slump in housing prices and $4 a gallon gas may force consumers to pull back from buying natural products, analysts say the long-term outlook for the industry is strong.

"We believe the market niche for high-quality natural and organic food will expand over time [even if it is a tougher sell today]…," Mark Miller, an analyst at William Blair & Co., wrote in an August research note.

Austin, Texas-based Whole Foods, the largest U.S. natural-foods grocer, reported earnings down 30 percent, or 35 cents a share, from $49.1 million in the third quarter of 2007 to $33.9 million, or 24 cents a share, for the three months ending July 6. Revenue rose to $1.84 billion from $1.51 billion a year earlier. Analysts expected, on average, profit of 31 cents a share on revenue of $1.9 billion. Sales growth at stores open at least a year plunged to 2.6 percent from 6.7 percent the previous quarter.  

"Our business model has been highly successful, and we remain very bullish on our growth prospects…," said Whole Foods CEO John Mackey in a press release. "However, the challenging economic environment appears to be negatively impacting our sales."

The company, which has 271 stores, said it will cut the number of planned store openings to 15 by September 2009 from the 25 to 30 announced in May. It will cut capital spending that doesn't involve new stores by 50 percent. It has implemented "certain cost containment measures" and suspended its quarterly dividend "for the foreseeable future." Whole Foods also lowered its outlook for 2009, saying it expects sales growth of 6 percent to 10 percent for the year, down from its previously stated 25 percent to 30 percent.

"Just as the company's double-digit same-store sales growth from 2004 to 2006 caused the company to accelerate its new-store development and expand into the United Kingdom, the weaker current trends are causing management to pull back on capital spending today, which does set the stage for improving returns in the business when the economy improves," Miller wrote.

Whole Foods reported that its operations in the U.K., where it owns six stores, lost $18.4 million, or 9 cents a share, in the last four quarters. But Mackey said he expects to trim losses to $13 million in fiscal 2009, $7 million in fiscal 2010 and to break even in 2011.

"We initially lost money when we entered into Canada as well; however our stores there continue to grow and are now very profitable, earning $14.6 million before taxes over the last four quarters," Mackey said in the release. "We believe the long-term growth potential in the U.K. is much greater than in Canada. We are evaluating all aspects of our operations in the U.K., with the intent to improve our results over the short term and deliver strong returns over the long term."

And working to change its image as a strictly high-end grocer, Whole Foods launched its "Whole Deal" program in July, directing customers to discounts and other deals throughout the stores.

Edward Aaron of RBC Capital Markets in Denver sees a difference between behemoth Whole Foods and the rest of the industry."The industry's growth is not decelerating as fast as Whole Foods' (growth) is decelerating," Aaron said. "Whole Foods is more of an aspirational store. And the demand for aspirational products is being hit harder in this economic environment."

Whether smaller chains and independents will be hit as hard isn't clear. "Certainly, any time the bellwether has issues, it's worth paying attention to. Any retailer who can project an image of value and quality is very well-served," Aaron said.

In an Aug. 6 research note, Citigroup's Gregory Badishkanian wrote, "Although consumers have been trading down from restaurants to grocery in a weak economy, we are seeing some trading down within the natural grocery channel as well. This appears to have negatively impacted (Whole Foods), which is a higher price perceived retailer. Business trends, however, of natural/organic appear to be strong with independents and conventional supermarkets…"

And for the natural product industry as a whole, Badishkanian wrote that he sees "decent growth," particularly for companies such as Hain Celestial Group and UNFI, which both are expected to report healthy organic sales.

Jane Hoback is a Denver-based freelance writer.

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Recent Comments

Whole Foods needs to go back to their original plans and stop opening stores for the sake of opening stores. Take the proposed Maui store. The demographics in no way match up to what Whole Foods requires in opening a store. Although the store will be in the 20,000+ sf, it still will not be a profitable store. The first thing wrong with the store is the location. It is going into an area where the average income is $50,000. The population in Kahului/Wailuku is about 40,000. The education level of the population in that area is high school graduate. What part of those demographics are part of the success of Whole Foods? In addition the majority of the population in the area is local and most locals do not shop at natural foods stores or gourmet stores. As for competition, there is Costco, Walmart, Safeway, Foodland, Down to Earth, and Alive and Well all within 1.5 miles from the proposed location. Add to that, gas costs over $4.50 per gallon and I doubt if too many people are going to drive across the island from other areas to shop at Whole Foods. Another proposed store which does not reflect the demographics necessary to succeed is Basalt (Aspen), Co. Just look at the demographics and you will see the same error being repeated over again. The decision makers at Whole Foods have lost their way and the shareholders are suffering because of it. Whole Foods has a terrific brand but its success depends on smart growth and not growth you can chat about at a cocktail party. Having stores in hip locations just to say you have a store in Maui or Aspen is not a recipe for success and the share price will continue to reflect it.

Posted By: Donald on August 20, 2008

Whole foods prices are too high. When I can go into my local “MOM’s ( My Organic Market) in Maryland and pay less for house hold staples like tea, sugar and bread, as a consumer I see a big problem. Whole foods is a large chain and the prices should be cheaper. People are also wising up to the fact that most of the food they carry is not organic.

Posted By: joanne brown on August 20, 2008
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